Why You Need a BRAND, Not Just a Logo

Creating a logo is an essential step for any business. However, it is imperative to expand beyond that and show off the personality of your business, which we like to call your “brand.” When we refer to “branding,” sometimes the definition is not very clear. Is it a logo? Color scheme? Advertising? The truth is, it’s all of those things and more! Today, we will go over some tips for building your own unique brand!

A brand is an overall image that your company has, both psychologically and physically.

Your company’s logo, advertising, and word-of-mouth opinions are all part of your brand. The customer’s thoughts and feelings about your company are a part of your brand as well. Here are some tips for what to think about while building a brand:

Choosing a design for your company is one of the first steps to building a brand. Think about the feeling you want your company to have. If your brand is whimsical and fun, use bright colors. If you want your company to appear more serious, use muted tones. Be sure to use a consistent color scheme and a selection of fonts that will be recognizable for your clients.

Building trust with your customers is probably the most important part of building a brand. If people don’t think you are trustworthy, they won’t continue to do business with you. Ways to build trust include: be consistent, be honest, and be accountable.

It’s crucial to take time to make a solid plan for your business. We recommend doing this every month as a way to keep your company on the right track. Carefully plan out advertising and social media strategies to grow your business.

When it comes to marketing your business, consider your target audience and where they spend most of their time. A great way to figure this out is by looking at surveys about media consumption.

Your brand identity is what you present to the world. The traits that make up your brand identity are up to you as a business owner and your customers to decide. Some examples of brand identity are makeup companies being cruelty-free or food products that are labeled organic. Trends or social movements that the company endorse are also components of a brand’s identity.