the branding process

THE PROCESS

As The Visual Branding Group, we were honored to partner with Shift Happens Counseling of Lake Charles, Louisiana, to create a cohesive and impactful visual identity that embodies their mission of fostering personal growth and healing.

CREATIVE INSPIRATION

Under the creative direction of Anna Abrahams, our team embarked on a journey of exploration, immersing ourselves in the core values of Shift Happens Counseling services. We were inspired by principles of self-discovery and emotional healing. With an artistic approach, we employed art therapy techniques to capture the essence of Shift Happens Counseling's philosophy, resulting in a vibrant and dynamic branding suite that radiates happiness, encourages healing, and promotes an overall sense of positivity.

PHOTO & VIDEO ASSETS

To further enhance the brand's visual storytelling, we collaborated with Maggie Bradshaw Photo to capture a series of lifestyle brand photos, showcasing the owner, Frances Fazzio, and models representing individuals embracing their healing journey with her guidance. Video assets were produced by Joel Whalley, adding a dynamic dimension to the brand's visual narrative, seamlessly blending with the overall branding.

We crafted the company's website, www.shifthappenscounseling.com, to serve as a welcoming digital space for individuals seeking support and guidance. The website hosts a cohesive and user-friendly experience. In addition to providing information about the company's services, the website also features a registration portal for classes hosted by Shift Happens Counseling. This convenient feature allows individuals to seamlessly connect with the company's offerings and embark on their journeys of personal growth.

ABOUT SHIFT HAPPENS

Frances Fazzio, LPC, ATR, owner of Shift Happens Counseling, is a licensed professional counselor and registered art therapist. As a Louisiana native, Fazzio understands that seeking mental and emotional help is often overlooked or can be stigmatized. This is why, after almost a decade of living outside Louisiana, she decided to open her own practice in SWLA, offering something unique to the community. At Shift Happens, Fazzio aims to eliminate the stigma of therapy by providing a safe space for healing and growth through creativity, connection, and community.