Designed by Anna Abrahams
Videography by Jody Johnson
Photography by Laura Steffan
Location Baton Rouge, LA
We revitalized The Architectural Studio's brand and online presence, preserving their original red triangle while infusing it with a sleek, modern interpretation that reflects both tradition and innovation. Additionally, a cutting-edge website was crafted, featuring video tours and architectural photography.
the branding process
INTRODUCTION
In the ever-evolving world of architecture, staying relevant and communicating your unique identity is crucial. The Architectural Studio of Baton Rouge, Louisiana, founded in 1968 by James D. Dodds (Jimmy), has embarked on a transformative journey to update its brand and online presence. With a rich history of historical renovations including the Louisiana State Capitol, unique hospitality builds like Mid City Beer Garden, and exceptional multi-family residential projects, this firm has not only upheld its legacy but also embraced modernity. Visual Branding Group had the honor of collaborating on this exciting branding and website project, ensuring that The Architectural Studio's identity was both preserved and revitalized.
THE RED TRIANGLE LEGACY
The 30-60-90 triangle, a staple tool in architectural drafting, was the centerpiece of the brand's redesign. Visual Branding Group understood the importance of preserving this iconic red triangle, as it represents the firm's dedication to precision and craftsmanship. The challenge was to update the brand while maintaining this symbol's core messaging, and the result was a sleek and modern interpretation that harmonized tradition with innovation.
A FRESH, MODERN REBRAND
The new brand identity takes The Architectural Studio into the present while respecting its past. The red triangle was revamped to include the shape of an A, making it more current and adaptable. The updated logo now embodies the firm's dedication to precision and creativity.
THE WEBSITE
In addition to the rebranding, Visual Branding Group designed a cutting-edge website that showcases The Architectural Studio's impressive portfolio. The site features stunning video tours of completed architectural projects by Jody Johnston and architectural photography by Laura Steffan. These visuals capture the firm's essence, professionalism, and artistic approach to architecture.
CLEAN AND MODERN DESIGN
The website's design is clean and modern, reflecting the firm's commitment to architectural excellence that blends history with modernity. It offers easy navigation, a user-friendly experience, and an intuitive layout, allowing visitors to explore the firm's portfolio, read about its history, and get to know its team.